“Today we’re introducing a new logo and identity family that reflects the reality that Google is not only used at desktop, but also largely at small devices such as mobile, tablet and watches. This clearly shows you that the Google magic is working for you, even on the tiniest screens.” says Tamar Yehoshua, VP, Product Management & Bobby Nath, Director of User Experience.
The initial Google logo was developed for a single desktop browser page. It has now been updated for a world of seamless computing across an endless number of devices and different kinds of inputs such as tap, type and talk.
Google is bidding adieu to the little blue ‘g’ icon and replacing it with a four-color “G” that matches the logo.
“This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others,” adds Yehoshua.
“We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”
Just a month after unveiling a major restructuring of the company, Google is updating its image, making it look a lot more modern and playful. The colors are also softer than they used to be. The logo bears a bit more resemblance to the logo of Google’s new parent company, Alphabet, as well. Alphabet’s wordmark has a similarly unadorned look, and this update makes the two companies’ design language fall more inline
THE NEW LOGO IS MEANT JUST TO REFLECT THE NEW WAYS PEOPLE VISIT GOOGLE!!!
Source: YouTube & Google Official